PUBLIC Relations and Communications Association of Malaysia (PRCA Malaysia) today announced a new line-up of office bearers and EXCO members which will be led by newly-elected President Prof. Mohd Said Bani C.M. Din at the conclusion of its 2022 Annual General Meeting (AGM).
Commenting on his new role, Prof. Mohd Said Bani said, “Assuming the role of President imposes a great deal of responsibility but I believe with the support of the new EXCO and all members, we will be able to achieve our set objectives. I am deeply humbled by the trust given to me and shall regard it a duty and privilege to advance PRCA Malaysia with the greatest rigour.
“PRCA Malaysia will continue with efforts towards enhancing recognition for Public Relations practitioners and their role to generally maintain reputation, create or change perception of organisations in the years to come. Along with this, it is also our hope that there will be enhanced recognition on the importance of communications in facilitating the achievement of our clients’ corporate objectives.
“Despite the challenges that come, communicators are still required to ‘deliver’, yet must ‘adapt’ to changing circumstances and the environment brought about by these challenges. We need to recognise all the efforts of both PR consultants and in-house practitioners, especially during times of crisis as we had all faced in the last 2 years. We were the ones who kept the stories alive, to ensure that the ‘locked down’ communities obtain current and correct news,” he added.
His professional experience of over 30 years is wide-ranging and includes Diplomatic Services, Commercial Advisory and Cross-Border Negotiations, Legal Advisory and Negotiations, Entertainment, Media and Broadcast Advisory services as well as Events and Artiste Management.